• WHO are they
• HOW they behave
• WHAT do they need or want
• WHERE are they
• WHY will they choose your company
• WHO wants a service or a product at a certain time
• WHERE is that service or product desired?
• WHAT factors do your customers appreciate as distinguishing & decisive when it comes to decide the purchase
• WHEN do your customers desire a service or product
• WHY will they choose your company when it comes to decide the purchase
• What are your competitors doing
• Demographic trends
• Industry legislation
• Macroeconomic variables
1 - Empower brand awareness
2 - Optimize customer experience
3 - Develop client engagement
4 - Optimize cost efficiency / operational effectiveness
5 - Maximize return of inversion
The first phase we call discovery. We listen to the client. It is imperative to completely understand the client’s business model, its vision, its goals and challenges. We turn full focus on where a brand has been, where it is today and where it is going. And we bone up the situation of your market and your competitors .We survey the competitive marketplace and landscape. We explore the battlefield.
This is where all the information compiled is analyzed. Due to this previous research we will better identify those values which better define your brand, distinguishing them and empowering them, as well as your clients´ habits, needs and wants, and the channels we must use to reach them in the most effective way. Concise cause and effect strategies are created, which will let us develop successful actions.
The next step is mulling things over and boiling things down to a solid, attractive, different selling proposal. So we choose the most convenient ingredients and we ignite our creative casseroles so we may cook our exclusive recipes and obtain unique dishes: short, sweet, strategic messages, To the point.
Now that we have our dish ready, we must serve it at the customer's table. And here is when the magic happens. All those previous analysis, strategies and creative processes are distilled into a message, which is launched through the most relevant and effective marketing channels. And once the message is launched, we set the metrics to measure our performance.
Now it is time to step back and watch the bonfire ignites. But the process does not stop here. We dominate the flames making mid-course corrections and any necessary tweaks to assure we obtain exactly the desired objective.